
I can't think of a single compelling reason that comic book covers no longer look like this
Thriller was ostensibly another rung upon the ladder of DC Comics’ ascent towards maturity, a word they took to mean the precipitate acquisition of credibility. For the vast world of mainstream comics, this was a hitherto unprecedented time for unconventional work to slip beneath the radar into reader’s hands. Normally, focussing on the business end of a given period in comics is the most jejune and stultifying portion in a given rant, but Thriller was one of the Direct Market’s promethean figures. The Direct Market, capitalized out of respect rather than grammatical correctness, was how DC and Marvel saved themselves from Reaganomics while simultaneously paving the way for a decade and change of grim, humorless comics that looked less like John Buscema had drawn them. Simply put, the Direct Market was a means by which comic shops would cater to older audiences. Comics geared towards an older demographic would be prevalent, as would related memorabilia (i.e. bric-a-brac), subscription opportunities and a sense of community for twenty-somethings before Watchmen came out. The Direct Market has been enthusiastically absorbed by most comic shops still in existence. The system plainly has its faults, but from the mid 1970s into the 80s (or even 90s) this particular demand supplied no shortage of terrific artists, freed from the strict guidelines of a typical DC or Marvel comic book.
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